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Case Studies

Sweet Forbidden Journey

In a dynamic area of foodservice, Sweet Forbidden Journey are a food truck with a sweet focus, providing desserts to the streets of Melbourne.

Challenge

For Renee Steward of Sweet Forbidden Journey, running a food truck combines a range of skills in both crafting the truck's tempting treats and serving the desserts in an efficient and sustainable way to keep customers coming back for more.

In looking for packaging solutions, there were a number of considerations for Sweet Forbidden Journey, including an ongoing challenge of limited storage, a need for the items to suit a wide variety of desserts, a need for items to be functional and make it easy for consumers to eat on the move, and a want for packaging items to be sustainable. 

Image of cookie sandwich from Sweet Forbidden Journey
Image of milkshake and icecream in Detpak packaging

Process

After sourcing packaging from an alternative supplier for a significant amount of time, Detpak provided a sample pack to assist in determining how certain packaging products would suit Sweet Forbidden Journey's comprehensive menu.

When I started to look at other packagings company I got a sample box from Detpak which helped me decide on the correct size, look and feel of the product.
Renee Steward, Sweet Forbidden Journey

Impact

Sweet Forbidden Journey use a variety of products. From white Cold Cups for milkshakes, to allow easy branding via a sticker or stamp, to Window Bags to allow a customer to see what they are buying, to a Cupcake Window Box, versatile in catering orders or for large quantities of smaller items.

The main item I use is the 12 oz I Am Eco Bowl, for environmental reasons. It suits the needs for my Ice Cream Sandwiches, Sundaes, Sticky Date, and Banana Splits, and I can easily stamp my logo onto it.
Renee Steward, Sweet Forbidden Journey

 

Image of Detpak window bags used by Sweet Forbidden Journey
Image of ice-cream from Sweet Forbidden Journey in Detpak food tray

New challenges with the introduction of food delivery

Moving into food delivery during the middle of 2019, Sweet Forbidden Journey had new considerations for their packaging, ensuring that it would be functional for travel. 

I found that there were other Detpak products to suit my needs, including the Large Meal Go Box, which is perfect for my full serve banana splits, Dinner Endura Box for my waffles and Small Lunch Box for my cake slices, including S'mores tart and Cookies and Cream Cheesecake.
Renee Steward, Sweet Forbidden Journey

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