Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers.
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We employ technical experts and invest in latest machinery to deliver the high level of customisation, innovation and functionality demanded for Packaged Goods and Custom Made Printed Cartons.
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We design, manufacture, and supply the FMCG, grocery and food service industry with world-class sustainable paper and cardboard packaging solutions, delivered with the level of service and care you’d expect from a family-owned business like ours.
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Pappa Flock, Chicken QSR opened its initial store in Parramatta in 2023, now having 5 stores in NSW expanding to 10 stores during 2025.
Fresh, juicy chicken tenders from 100% real free-range chicken. Enjoy burgers, salads, house made lemonade and more.
The Challenge
Pappa Flock approached Detpak with a clear vision for their packaging range, consisting of over 10 products. Their core focus was on creating distinctive packaging for their signature “Flock Box” and “Mighty Box.”
A key challenge was finding a packaging supplier with expertise in packaging substrates and the ability to design custom-shaped meal vessels that would be unique in market.
Additionally, Pappa Flock required a partner who could understand their brand vision, business objectives, and customer expectations while delivering a comprehensive QSR packaging solution.
The Solution
The project was briefed into LaunchPad™, Detpak’s in-house packaging design agency and R&D lab. Through this collaboration, sugarcane was identified as the preferred material due to its rigid structure, and its ability to be moulded into custom-shaped compartments, ensuring a distinctive look.
Detpak leveraged it's custom design capabilities to produce the bespoke design, allowing for a strong focus on the functionality and aesthetic of the sugarcane clamshells.
During the material selection process, custom printing was also factored in to enhance brand visibility in a competitive market.
Through LaunchPad™, Detpak provided comprehensive support across the project timeline, including:
• Concept drawings and 3D renders
• 3D-printed prototypes
• Short-run samples for testing and refinement
This collaborative process allowed Pappa Flock ample opportunity to fine-tune their packaging design, ensuring a fit-for-purpose product before full-scale production.
The Results
The collaboration resulted in a highly successful market launch, with Pappa Flock receiving unique custom-designed sugarcane clamshells for their Flock Box and Mighty Box.
With Detpak’s manufacturing capability and the close partnership between Detpak’s Business Manager, Scott Hamlin, and LaunchPad’s design team, Pappa Flock successfully introduced a fully branded suite of 11 custom products, across store.
The final packaging solution aligned seamlessly with Pappa Flock’s brand identity, customer experience goals, and overall packaging strategy.
“We were looking for a packaging partner that could satisfy all needs in terms of being able to design, develop and supply sustainable packaging, across the range. Detpak’s wider team and LaunchPad, allowed us to think creatively and develop a custom-shaped sugarcane clam that is unique to Pappa Flock. Detpak went above and beyond with concept creation, allowing our packaging to truly stand out.”
Rachel Korbel – CMO, Pappa Flock