By browsing our website you agree to our use of cookies

Are you sure?

Are you sure? If you change your country now, any items you have added to your quote will disappear.

have been added to your quote request

View Quote

have been added to your cart. Remember we offer free delivery for metro orders over $500 after discounts.

View Cart

Your location

Please set your location to see relevant stock levels. Freight costs and taxes will be calculated once you log in.
Note: changing your location will empty your cart.

                                                      

Please enter a valid postcode

Case Studies

Detpak packaging is used by brands around the world to help showcase their products. Read on to learn how different foodservice businesses use Detpak to find the right packaging solutions to fit their needs, and enhance their brand.

La Cesar 

Challenge

Detpak has supplied La Cesar, a pizza chain based in China, since 2013 as their major packaging supplier. In 2016, La Cesar approached Detpak to develop eye-catching, unique packaging for a new promotional item, a round pudding cup, for both dine-in and takeaway use. 

The packaging carton had to be easy and quick for staff to assemble, as well as strong enough to hold the pudding cup securely.

Process

Detmold Launchpad designers worked closely with La Cesar to produce the most functional packaging item. Detmold Launchpad designers improved on a concept supplied to La Cesar by a design agency, producing samples for further testing.

Through continued collaboration with La Cesar, more prototypes were created, and the product evolved from being two separate SKUs (an outer carton and a cup insert) and opening from the side, to one SKU and opening from the bottom with a hinged lid.

After this stage was reached, the only feedback from La Cesar was to make it taller.

Detpak worked with La Cesar at every step of the process, from taking the concept, refining its structure, to delivering in full on time, with the entire process only taking two months.

Impact

A custom-designed, diamond-shaped carton with a hinged lid that opens to reveal a pudding cup held snugly in the base, described as opening like a ring box. As it is made from one piece of paperboard, it is fast and easy for in-store assembly and use. With La Cesar’s custom print, it truly meets its brief of being an eye-catching, unique packaging item, and is a fun, interactive product for customers eating the pudding.